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"We fund the band through record sales and ticket sales, selling albums at concerts and through our website. That generates enough money to enable the band to keep going. For the initial funding of an album, we make a special limited edition - the last one was two and a half thousand - and sell them first, which covers our costs. Then afterwards we release a standard edition on general release. If it goes as normal, we'll probably do about 12,500 of Heart Full of Sky. Anything above that depends on publicity and radio-play. But we generate our fanbase from people coming to see us, which is the best way. We do two main tours a year, and some festivals, writing and recording the albums in between"